Chatty and engaging B2C copywriting and content marketing to create conversations, find fans and build businesses.
Are you on a mission to make a difference?
People come up with plenty of advice on getting your side hustle off the ground. Sometimes this advice is “no shit, Sherlock.” Find time. Hustle. What you need to do when you have too much to do and not enough time is be so ruthlessly focussed on what you need to do, really need to […]
Making hay could only be done in the briefest windows of time. Get it wrong by even a few days and everything is ruined. Part science and part art. Make hay while the sun shines. It’s not about wilfully bending the universe to your will – you just can’t. But it’s about seizing the day […]
So the other day I read a really good article over on one of my favourite blogs, Process St, What Startups Can Learn From the World of Video Game Development. My partner is a video game producer so I know a little about this world. As in, I get my ear chewed about it pretty often. […]
Here’s the scenario: You are building up your new venture. Exciting. You know that you need marketing. But, a quandary arises. Do you promote an empty site? Or do you grow first and then do the marketing? How do you grow without marketing? How do you afford the marketing before you grow? Are you doomed […]